Medical Tourism Promotional Action Plan

Promotional transaction device Medical touristry Marvin Wilcox Saint Leo University Our marketing plan for 2013 result steering on several mediums that be aimed at providing detailed information on the company and go leaved, r to each oneing new shows and offering incentives to previous clients and maximise exposure. Five locales were chosen to take full reward of our budget of $100,000 . The following is a synopsis of each venue 1. Building a website 2. YouTube word pictures 3. Social Media 4. pile Mailing 5. Local Business Ne iirking with AmbassadorAction Plan 1 * Action ItemA fully surgical operation paid website based in the U. S with look engine optimizing (SEO) at a cost of $25,000 to be implemented March 1, 2013. * object lensWith 87% of go baders victimization the internet for a bulk of their travel planning, medical checkup examination checkup tourism needs to take advantage of this luck to capture consumer attention. Increasing our search engine optimi zation (SEO) makes it more likely that someone forget abide by your business online. This volition be our broadest advertising quantify targeting that 87%. definitionOur website leave alone be supply with a language translator with languages relevant to the geographical chosen. The website will present a strong fault by stating who we be, why we be better and the fastest means of contact. It will in like manner present testimonials to provide credibility and build familiarity and trust based relationships. * rate Market250 billion underinsured Ameri locoweeds and the 20% of 250 million Americans that vex pre-existing conditions. in addition to the 750,000 Americans that already travel abroad for medical and dental wait ons.Also the 38% of Americans that is airfoil to health care abroad. * metric unitFor the first 90 days of the website, we expect further inquiries of 35% of altogether site visitors, 50% registration to a pardon monthly newsletter and 68% of tho se visiting partnered tourism sites to be re layed. Action Plan 2 * Action ItemMonthly uploads to YouTube beginning March 1, 2013 in support of the official website. The service is currently clear of charge. * ObjectiveTo convey credibility through video testimonials consisting of 3-5 min in length.To present information astir(predicate) tourism, the forgotten half of medical tourism and to micturate familiarity and confidence through a personal connection. * expositionThe videos will show satisfied and happy clients insurance coverage the variance in cost between national and international medical procedures and how the money take overd can be used towards vacationing in the kindred topical anaesthetice. Also, the videos will contain information about destinations, things to do, restaurants and lot to enjoy the full experience of being abroad. localise Market The 92% of consumers around the world that claim they trust recommendations from family and friends above all ot her forms of advertising. The 85% of 30- to 50-year-olds and 51% of 65- 75-year-olds that are active social media users. * calculatedThe method will be proven triple-crown if we receive booking from 20% of the viewers. Another posting is for 65% of the viewing habitual follow the splice to the official website and 50% of that number result in hard inquires, bookings or subscribers to the newsletter. Action Plan 3 Action ItemWe will operate onment potence clients on a personal level via Skype. The service will cost $168 for one year of interminable international use. * ObjectiveTo make potential customers sapidity they are receiving individualized and attentive care by a brand they can trust forwards they even step a foot in a hospital. Also, it is important to us to strengthen relationships and trust. This will provide a light consultation with nonrecreational to provide answers and resources for some the most frequently asked drumheads. translationThis medium provides p resence or the availability and willingness of our professional to communicate. We will use it for high quality of go and especially for its free PC to PC service. former(a) supporting features involve video conferencing, SMS, voicemail, long withdrawnness conferencing and inexpensive calls during travel. * Target Market There are 500 million Skype users worldwide with 40 million users logged on during peak hours. Our target market are generally individuals between 45-65 who have a medical need for surgery and are looking to save money by travelling abroad.The secondary target is those that request a face to face question and answer session via Skype and have been redirected by our website. * MetricOptimization will be recognized when 25% of site visitors and 5% of peak users request a professional consult session and of that number a minimum of 25% booking. Action Plan 4 * Action ItemOur firm will engage in local business networking with ambassadors. This service requires hiring two individuals specializing in international tourism and medical validation at a total of $75,000 per year. ObjectiveTo relieve procurement of visas, booking travel and airport pickax up and drop off. We also wish to negociate consultations with professionals, accommodate for post-operative recuperation and arrange travel insurance. * DescriptionOur ambassadors will be responsible for networking with travel agencies, medical and dental professionals and insurance companies. They will act as liaisons on behalf of the firm to foster relationships with supporting organizations. Their principal(prenominal) goal is to streamline the process of informing and preparing a client for participation in our program.They will also develop a working relationship with local medical professionals for redirection of the underinsured. * Target Market There are 2466 travel agencies in Virginia available for a reciprocally beneficial cooperation of professionals. Also, healthcare providers seeki ng to lower be by 80%-90% in India or 50%-70% in the middle-east. * MetricRealization of our efforts acceptable when gross sales from networking opportunities for the period of one year reach 6 snips the cost of the action item. Action Plan 5 Action ItemWe will rifle a direct mailing campaign with promotional rewards for referrals and a budget of $1500 to begin March 15, 2013. * ObjectiveWe will attract customers by introducing our company, informing the public of our products and services, generate customer loyalty and make sales. chap invitations to visit a local office, official website or webinar of our firm. Finally, we will offer discounts on first time bookings and referrals. * DescriptionOur firm will conduct our direct mailing through USPS.The main visual message will be of a popular Asian or Middle-Eastern vacation resort and a medical professional in uniform. We will offer a message of physical recovery in inactive fun surroundings. The emphasis of the material wil l focus more on the vacation aspect than the medical procedures therefore inscriptions referencing entertainment and amenities will be larger than those concerning medical practices. Also, the material will include a picture of a group of Westerners (Americans and Europeans) in ordinary middle class attire to make up the affordability of our products and services. Target Market Primary for this venue will be ordinary working Americans with a normal income of $60,000 yearly, adequately to slightly under-insured between the ages of 45-65. Secondary for this venue are those with ongoing medical issues that travel abroad at least once every 5 years with incomes upward of $100,000. * MetricProgressive indicators will be an increase in call volume, website visits and have request forms for more information. The expected result is a 10% verifiable response volume that results in either referrals or bookings.